Epic vs Apple. For all the wrong reasons...

"Epic vs Apple" has been in the tech news limelight for quite a while now, with everything reaching a fever pitch now that the trial has begun.

Over the past 2 days, as the trial has raged on, with lawyers from both sides battling to gain some ground, some very interesting details have come to light. Some might have been known for quite a while, but were swept under the rug. Others are shocking (sometimes not) revelations to all of us.

Today, in this post, I want to focus on two of these.

The first finding, proves something about the nature of Epic's lawsuit, that almost voids it. It is the hypocrisy on Epic's part. In today's testimony, Epic admitted that they charge a 40% cut from any developers that put their games on the Epic Games Store. This is funny, and hypocritical, since Epic's lawyers has tried to make the point in court, that Apple's 30% cut is "too much". Also, Epic has agreed to the fact that the 30% cut is an industry standard, as the Google Play Store, Play Station, Xbox, all charge the same. On top of that, Apple cut their fee from 30% all the way down to 15% for all all developers earning less than 1 Million USD on the App Store yearly, which is the majority of developers. So, Apple is charging less than industry standard. Yet Epic has chosen to file a lawsuit against Apple and not Google Play Store for example.

The second finding is arguably a bit more interesting. Epic's CEO, Tim Sweeney has admitted in court that Epic would've accepted a "special deal" with Apple, and not have filed the lawsuit. This essentially proves that Epic's case is motivated not by their love for smaller developers, rather a personal grudge of sorts with Apple, who chose not to give them special treatment and applied fairness to developers.

Now, there are many who want Epic to win. That is because the end goal of Epic winning will benefit some developers. But, Epic is not fighting for that. Epic is fighting because of their personal issue with Apple. The benefit to developers will come only as a side effect of Epic winning. Thus, as I said in the title, Epic is fighting, but for all the wrong reasons.

By Apple Tomorrow